Computer vision: the future of the “smart” retail industry

According to a Retail Technology study published by Retail Info Systems, only 3% of retailers have already implemented computer vision technology into their businesses, with 40% planning to implement it within the next two years. Turning to computer vision within the wider nearshore custom software development ecosystem, companies can tackle many retail store pain points and can potentially transform both customer and employee experiences.

In the retail industry, computer vision can be leveraged in multiple ways, whether it be using facial emotion recognition, customer behavior analysis, social distancing monitoring, or crowd detection through heat maps. These are only a few use cases that provide a framework for how computer vision applications can create a better experience for the customer, as well as for the retail provider.

Whether it’s about meeting customers’ needs or managing inventory, more and more retail and e-commerce actors are turning to computer vision solutions. With AI revolutionizing many aspects of our lives, as well as countless industries, it is no surprise that this is also the case when it comes to the retail industry. Through such solutions, like computer vision, retailers are able to gather valuable insights into customer behavior, streamline operations, as well as make inventory models more efficient.

The day-to-day activities within the retail industry could be assisted far more easily by a computer vision technical solution, whether it relates to more mundane, but extremely important functions, such as operations, logistics, inventory, as well as more insightful crowd analyses, such as consumer and client behaviors and the subsequent placing of products on shelves, and the potential to create entire marketing and communications strategies based on this valuable data.

Another solution that computer vision can provide is also in the realm of cashier-less stores, which, by removing the staff from mundane activities, like bagging groceries, allows them to have more impact and added value through their jobs, and take more of a consulting position in their relations with the customers. Apart from giving a more humane-oriented purpose to staff, using an AI solution, like computer vision, in stores, helps retailers drive higher revenue while creating a more enjoyable shopping experience for customers.

“From our experience working on projects and nearshore software development outsourcing solutions related to computer vision, it is easier to work with players developing these solutions, like, because it uses a no-code solution. At Odeen, we are noticing an increasing desire for such types of solutions from all sectors of the economy”, says Mihai Cvansnievschi, CTO at Odeen.
Odeen has partnered up with, and is considering several projects using the Viso Suite platform. The prospective projects include industries ranging from restaurants to retail, supply chain structures, sports applications, and manufacturing.

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